Hi, I’m Christopher

My name is Christopher Gully, and my job is to help you modernise your communications and drive real change.

International organisations, governments, and NGOs across the globe are hard at work every day producing analysis, data, and advocacy materials with the aim of making the word a better place.

But unfortunately this valuable content can get lost in complex and under-maintained websites, dryly-written press releases, trendy but confusing social media posts, and inconsistent messaging and brand interactions. And despite best intentions, organisations too often move on to the next campaign while measuring their past success purely in terms of download metrics and social media engagement.

Stop, look, and listen

The key to success in designing a communications strategy is to listen. My senior management workshops and stakeholder survey and engagement processes can get to the core issues and determine where the real bottlenecks are and what you’re actually trying to accomplish.

Instead of asking only “how can we communicate this better?” we need to dig deeper and ask “why are we communicating this?” and “who needs to see our content if we want to drive real change?” With answers to these questions, we can design a strategy that puts less emphasis on tactics and the latest fads in digital communications, and more on achieving your goals and fulfilling your mandate.

Let’s go beyond the numbers

We will work together to look beyond the numbers and discover if your content is being seen by the people who can use it to make a difference.

Together we will design and build an analytical framework that starts with defining what success means for your unique organisation, beyond simply increasing downloads or page views. No more vanity metrics for management – it’s time to dig deeper and understand what changes need to take place in order to truly strengthen your impact.

More than a decade of experience driving change

From small NGOs to world class international organisations, I understand the complexities of digital communications in the public sector. Limited budgets, political sensitivities, and competing management priorities can make it challenging for a communications department to modernise and drive positive change.

My approach of clear and honest management and stakeholder engagement, analytics-based decision making, and calculated risk-taking to get ahead of trends, can put your organisation in a position to achieve its true potential.

I’ve worked for over a decade as a communications manager, writer, and editor, in the fields of energy and environmental policy, international law, sustainable development, and human rights. I have worked with civil society, academia, and governmental organizations, including the International Energy Agency (IEA), Organisation for Economic Co-operation and Development (OECD), Simon Fraser University Centre for Dialogue (SFU), the International Labour Organization (ILO), and the International Service for Human Rights (ISHR).

Get in touch

If you or your organisation are looking for a change in the way you communicate to your audience, then get in touch. I’ll be happy to talk you through my process and discuss what I can do to help you take the next step.

Email: cgully@gmail.com

LinkedIn: https://www.linkedin.com/in/christopher-gully/